|Job Title||Digital Strategist|
|Registered Since||20 Mar 2013|
|Areas of Expertise||Online Advertising, Social, Paid Search (PPC), User Experience and Usability, Conversion Rate Optimization|
With consumers spending more than a third of their time online, having an effective online presence is key to making your business as succesful as it can be. And the stakes get higher every day, as the pace of consumer adoption of online media continues to accelerate. By using the right strategy and technology you can effectively take advantage of digital to target more precisely to increase brand visibility and drive engagement.
Professionally involved in digital since 1998 Joris Kröner helps companies excel in e-business and online marketing. Using Web 2.0 technologies Joris translates business objectives into effective digital campaigns and tools to get maximum results.
Joris is an open-minded team player and creative thinker with an ability to work across different functional departments. Proven track record in creating and delivering succesful and cost-effective marketing campaigns on Google AdWords, Google Display Advertising, Yahoo! Bing Network, Facebook Advertising, Twitter Ads, e-mail marketing etc..
Expertise: Digital Strategy, Digital Marketing, Integrated Marketing, Entrepreneurship, New Business Development, Web Development, Domain Name Strategy, Content Marketing, Social Media Marketing, SEM, SEO, E-Mail Marketing, E-Commerce, E-Learning, Lead Generation, User Experience, Conversion Optimization.
Joris is driven by a lifelong curiosity. His current areas of interest include social media optimization (SMO), social business, visual marketing, content marketing, cloud computing, UX, CX, Apps, The Networked Enterprise and MOOCs.
A Dutch national with a global outlook, Joris has enjoyed formal education in The Netherlands and the United Kingdom. Joris holds a Masters in History from Leiden University. He currently lives in Cape Town with his wife and two sons.