| Name | Joris Peucheret |
|---|---|
| Job Title | Marketing Manager Europe |
| Organization | Wildtangent |
| Member Level | Bronze |
| Member Since | 19 Nov 2008 |
| Areas of Expertise | Affiliate Marketing, Online Advertising, Social Media, Search Marketing - Organic/Natural (SEO), Web Project Management |
| Contact Details |
Email:
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About Me
• Design and Implement multilingual SEO strategy and manage SEO
executives – increase traffic by an average of 50% across 12
international websites in over a year
• Assist deployment of multilingual PPC campaigns- PPC makes about 35% of the total traffic
• Online campaign management- Banner design & media planning with
targeted websites (CPM) and via Double click (CPC) – online advertising
makes about 10% of the traffic
• Manage international email marketing campaigns to increase sales;
improve customers/prospects retention and loyalty. Average open rate of
28% and average click through rate of 14% across countries
• Supervise international affiliate programs and strategic partnerships
with selected websites and directories- Generate on average 500+ leads
per months (use CPC, CPA models)
• Recommend on websites’ developments to improve visitors’ journey and
to generate more leads- improve contact form and create a “get a quote
bottom”- Result: conversion rate +15%
• Deploy Online PR campaigns for targeted markets. Result: news article
appears on the first page of Google –rank 7 with relevant keywords
(French market)
• Create a social media strategy and action plan with guideline- More
than 16.000 members have joined the Kaplan Aspect’s brand on Facebook
to date. Facebook is on the top 10 to drive traffic to English website.
o Monitor brand and relevant industry keywords on the web
o Set up and promote twitter account, create wiki pages, engage with community, train team members
• Report all online campaigns using web analytic (Unica, Google
Analytic) and other tools – Cheetahmail (email marketing), Rank tracker
(SEO), Esearchvision (PPC)
• Manage market researches and create online surveys to give recommendations on product developments.
• Design and implement best practices to deal with all online leads and
to funnel targeted promotions on key markets (work closely with the
international sales teams, web team and IT)
Education and Qualifications
2004 – 2006 : BA (Hons), Public Relations & Communications (Southampton)
2005 (semester in Spain): ERASMUS, Sociologia, marketing communication & Spanish
2002 – 2004: BA(Hons),International BusinessManagement (Southampton)
2000 - 2002: HND in Communications and Business (Reims-France)
Blog comments by Joris Peucheret
- Who owns your brand’s social media data? , 31 May 2011
- Six things you can do in-house to improve your SEO, 20 Apr 2010
