|Member Since||25 Apr 2003|
|Areas of Expertise||Content Marketing and Strategy, E-commerce, Social Media, Community Management, Strategy and Planning|
Email:Telephone: +44 7887 644 799
About MeJulie has 10+ years International digital transformation, social business and business model innovation experience working in multiple industries with multi-discipline teams including software, advertising, customer insight, publishing, retail banking, health & fitness, education, translation services, veterinary services and social media monitoring organisations. Plus an additional 10 years working in various roles within the software industry in Europe and Asia Pacific, where she setup the Greater China and ASEAN operations for a US software company. Julie is passionate about the tremendous opportunities for new and established business offered by new digital and social technologies and has been the driving force in a number of innovation and transformation projects; led an online community based loyalty program startup in 2001-03, enrolled on a Masters in Strategic Markrting Management to research and wrote a dissertation "online communities: why do consumers participate? why should marketers care?" in 2003-04. Julie has worked with at VP/Director level on strategic business development projects and innovation initiatives for both SME's and large multinational businesses including, Alterian, Ogilvy, HSBC, Lloyds Banking Group, Lexis Nexis and a range of SMEs in the UK, US and Hong Kong.
Purple Spinnaker is a business development and marketing strategy consultancy. We work with clients to identify opportunities, develop business propositions, deliver transformation initiatives utilising existing company resources, identify and establ
Kukutana Social Media Cafe
Kukutana is a social media cafe, which brings people together online and offline to share knowledge and expierences of social tools, emerging technology and how they can positively impact your business.
Uweza - digital content and social media tools
Uweza create online and mobile services and experiences for members and participants of Sporting Organisations, Health and Fitness Service Providers, Sport and Lifestyle Brands and Mobile Service Providers.
Consultant at Online Travel
From April 1, 2011 until July 1, 2011.
Business Strategy Consultant at Social Media Monitoring & Insights Company
From July 1, 2010 until March 1, 2011.
Business Strategy Consultant at Retail Bank
From May 1, 2010 until May 1, 2010.
Founder at Kukutana Social Media Cafe
From September 1, 2009 until June 1, 2010.
Founder at UWEZA
From September 1, 2008 until December 1, 2009.
Education and Qualifications
MA Strategic Marketing Management (2203-04)
Dissertation: online comuunities: why do consumers participate? why should marketers care?
BA Business Economics
Blog comments by Julie Walker
- Is Starbucks at the forefront of mobile?, 2 Feb 2012
Forum posts by Julie Walker
- A Targeted Plan of Attack, 19 May 2006
- Marketing Position, 9 Apr 2004
- e-newsltr software / sytem - can you recommend a supplier?, 14 Oct 2003
- Travel site benchmarks, 5 Sep 2003