|Job Title||Head of Marketing|
|Organization||BT Expedite & Fresca|
|Member Since||3 Aug 2010|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, E-commerce, Strategy and Planning, eCRM|
Appointed the marketing lead at BT Expedite in 2010, Justine is responsible for delivering end-to-end lead generation, nurture and conversion campaigns, through a range of channels including events, web, social, email, videos and case studies.
Before BT Expedite, Justine was online and marketing experience manager for BT Business Applications where she was responsible for sales-led marketing campaigns working with SaaS partners and BT’s sales channels.
Prior to BT, Justine held senior marketing roles at BSI and leading digital agency AKQA, She also worked in Japan for Flying Color, a Leo Burnett digital agency partner, managing a team of web producers.
BT Expedite: Multichannel Retail Specialists – Creating and implementing IT solutions for retailers. We combine technology with best practice and will take care of everything from planning and implementation to staff training and ongoing maintenance.