| Name | Karl Havard |
|---|---|
| Job Title | Client Strategy Director |
| Organization | TBG Digital |
| Member Level | Silver |
| Member Since | 12 Apr 2007 |
| Areas of Expertise | Multichannel Marketing, Social Media, Strategy and Planning, Conversion Rate Optimization, Customer Experience |
About Me
Karl joined TBG Digital at the end of March 2012; prior to which he was the Chief Strategy Officer for Wunderman. He has been involved in the online world since 1996, and since then he has immersed himself in a number of digital disciplines including web performance, web analytics, search, social media and user experience, with a key focus on consumer motivation, behaviour and measurement. i.e. Who does what online, and why. The accumulation of these disciplines enables Karl to focus on all aspects of the consumer journey, helping brands to formulate and implement compelling engagement approaches that deliver results, specialising in the social arena.
Karl has previously set up, led and sold a number of digital agencies in the UK and is also an econsultancy lecturer, delivering courses covering online engagement and social strategy. He also delivers modules around digital strategy for Digital Marketing MSc students. Prior to entering the agency world, Karl served 10 years in the British Army.
Most importantly, Karl has been married nearly 25 years, has four daughters, rides and occasionally pushes around a 1965 Lambretta scooter, and runs a family taxi service specialising in netball, trampolining and children’s parties.
My Links
Karl Havard's Econsultancy Blog
Topical blog posts on this site
TBG Digital
A multi-award winning digital, social media and creative specialist, helping global brands reach and engage with consumers across several social networks, with a primary focus on Facebook and Twitter.
Karl on Twitter
Karl's tweets
Karl on LinkedIn
Karl's LinkedIn Profile
Blog posts and comments by Karl Havard
- It's time to put the customer back into the 'customer journey', 6 Jan 2012
- It's time to put the customer back into the 'customer journey', 5 Jan 2012
- Five free Twitter tools worth bookmarking, 5 Apr 2011
- Social Media: Knowing "why" is much more powerful than knowing "what" , 1 Apr 2011
- Social Media: Knowing "why" is much more powerful than knowing "what" , 30 Mar 2011
- Gap listened to its customers, or did it?, 13 Oct 2010
- Gap listened to its customers, or did it?, 12 Oct 2010
- The social media backlash , 20 Sep 2010
- Social media monitoring: time to say 'sod it'?, 15 Jul 2010
- Social media monitoring: time to say 'sod it'?, 14 Jul 2010
Forum posts by Karl Havard
- Browser "Top Sites" Functionality Compromises Bounce Rates, 1 Dec 2009
- Aviva Reputation Management Case Study, 8 Sep 2009
- Online Brand Trust Profiling - Volunteer businesses sought, 18 Aug 2009
- Do we need a social network?, 30 Jul 2009
- Do we need a social network?, 29 Jul 2009
- Impact of social media on the future of customer service?, 19 Jun 2009
- Social Networking Consultants wanted..., 20 Jan 2009
