| Name | Karl Havard |
|---|---|
| Organization | Strategist |
| Member Level | Silver |
| Member Since | 12 Apr 2007 |
| Areas of Expertise | Multichannel Marketing, Social Media, Strategy and Planning, Conversion Rate Optimization, Customer Experience |
About Me
I've been "agency side" and involved in the online world for far too long (since 1997), and there appears to be no obvious escape route. Before entering, and dare I say, the namby pamby, and slightly pretentious agency world, I served 10 years in the British Army. I'm also an econsultancy lecturer and deliver courses around social strategy and the part it plays in the consumer journey.
I'm a 40 something, but think I'm 20 something, Olympic standard husband, father to 4 beautiful daughters, and a 4 times genuine Tough Guy.
My Links
Karl Havard's Econsultancy Blog
Topical blog posts on this site
Karl on Twitter
Karl's tweets
Karl on LinkedIn
Karl's LinkedIn Profile
Blog posts and comments by Karl Havard
- Big data can mean big trouble if used with the wrong intent, 7 May 2013
- Facebook's Graph Search: what does it mean for marketers?, 17 Jan 2013
- It's time to put the customer back into the 'customer journey', 6 Jan 2012
- It's time to put the customer back into the 'customer journey', 5 Jan 2012
- Five free Twitter tools worth bookmarking, 5 Apr 2011
- Social Media: Knowing "why" is much more powerful than knowing "what" , 1 Apr 2011
- Social Media: Knowing "why" is much more powerful than knowing "what" , 30 Mar 2011
- Gap listened to its customers, or did it?, 13 Oct 2010
- Gap listened to its customers, or did it?, 12 Oct 2010
- The social media backlash , 20 Sep 2010
Forum posts by Karl Havard
- Browser "Top Sites" Functionality Compromises Bounce Rates, 1 Dec 2009
- Aviva Reputation Management Case Study, 8 Sep 2009
- Online Brand Trust Profiling - Volunteer businesses sought, 18 Aug 2009
- Do we need a social network?, 30 Jul 2009
- Do we need a social network?, 29 Jul 2009
- Impact of social media on the future of customer service?, 19 Jun 2009
- Social Networking Consultants wanted..., 20 Jan 2009
