| Name | Karon Thackston |
|---|---|
| Job Title | President |
| Organization | Marketing Words, Inc. |
| Member Level | Bronze |
| Member Since | 23 Oct 2009 |
| Areas of Expertise | E-commerce, Online Copywriting, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC) |
About Me
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Karon Thackston is President of Marketing Words, a full-service copywriting agency specializing in web and search engine copywriting.
In addition to working in a variety of advertising settings, I hold a degree in marketing and am a graduate of the DISC Behavioral Model course where I studied the ways in which people respond to various words, actions and attitudes. I also earned the designation of Certified Landing Page Specialist from Marketing Experiments which centers primarily on ecommerce sites.
I have owned my own full-time copywriting business since 1999. During that time, I've authored and self-published three books including the popular Step-by-Step Copywriting Course (5th Edition). This course teaches sound and highly effective website copywriting and SEO copywriting techniques through lessons, assignments and examples. Writing With Keywords is in its 4th edition and outlines strategic and natural uses of keyphrases. My most recent book, How to Write Successful PPC Ads, (2nd Edition) reveals proven, practical methods for crafting PPC ads with high click through rates.
In addition to selling the Step-by-Step Copywriting Course as a self-paced home study, I also teach it and How to Write Successful PPC Ads in a tutor-assisted capacity at Search Engine College. An additional course taught through SEC that I created is entitled Article Marketing and Distribution.
I am currently the Copywriting Moderator of both the High Rankings Forum and the Small Business Ideas Forum. I have spoken at Search Engine Strategies as well as Search Marketing Expo conferences and was a regular presenter at the High Rankings Search Engine Marketing seminars held throughout the U.S. from 2003-2007.
With over 25 years of copywriting experience, I have contributed to the search engine and sales success of ecommerce site and other companies including Gorton's Seafood, American Boating Association and more.
