|Job Title||Director Marketing|
|Member Since||11 Sep 2012|
|Areas of Expertise||Content Marketing and Strategy, Multichannel Marketing, Social Media, Strategy and Planning, Customer Experience|
Email:Telephone: 617 963 8000
Address: 321 Summer Street , Boston , Massachusetts , 02110, United States
Kathleen Goodwin brings over 20 years of experience in technology, media and marketing management to Zmags, where she manages demand generation and corporate communications. Prior to Zmags she was the VP of Marketing at Cashstar, the leader in digital gifting solutions.
She also served as a strategic marketer for Veveo, Inc, where she successfully launched vtap™ a mobile video services solution for consumers and cMarket where she founded BiddingForGood.com, a community that brings together cause-conscious consumers and organizations. Prior to that, she served as CEO of IMN, a company specializing in customer acquisition and retention through permission-based marketing. For ten years, she was responsible for the worldwide marketing of Ziff-Davis' publishing division, and shaped the successful launch of several ZD publications and programs. Goodwin served in a number of executive roles for Ziff Davis including Group Marketing Director and Associate Publisher for PC Magazine and PC WEEK. She earned a B.A. in Fine Arts from New York University.
Online marketing, Blogging, Social Media and Content Marketing, SEO/PPC, Lead Generation, Email Marketing, Webinars, Public Relations /Communications, Media and Analyst Relations and Product Positioning and Sales Development.
Education and Qualifications
BA, Tisch School of the Arts at New York University
Simmons College, Women in Business Boot Camp