NameKayas Fayyaz
Job TitleDigital Strategy Manager
OrganizationWillis
Member LevelBronze
Member Since12 Oct 2009
Areas of ExpertiseB2B Marketing, Content Marketing and Strategy, Online Advertising, Strategy and Planning, Web Analytics
Contact Details
Email:

About Me

I consider myself to be a commercially intuitive and successful digital strategist, who has consistently delivered impressive results through big-budget digital projects and campaigns for an eclectic range of big businesses including AXA, BT, Capgemini, Lloyds TSB and Swiftcover.

My experience, knowledge and understanding for digital in the commercial environment is built from my involvement in both ageny-side and client-side businesses, whereby I have represented NMA Top 100 agencies, as well as a Fortune 10 global business. I now reside at the third largest global insurance broker, where I head-up Digital and eBusiness activity for its UK and Ireland operations, as well as playing an active role in shaping its global digital operations.

Having graduated in 2006, my career progression has caught the attention of numerous industry titles and networks. I have also presented, and continue to present, at various national industry seminars.

My Links

LinkedIn Profile

Twitter

Willis

Career History

Digital Strategy Manager at Willis
From November 1, 2010 and still in this role.

Heading-up the strategic vision for Digital and eBusiness activity, for both external and internal channels across all Willis UK and Ireland business units, as well as being a member of Group Sales & Marketing Centre of Excellence team – representing Digital.

Digital Marketing & MI Manager at AXA
From June 1, 2010 until November 1, 2010.

Managing UK digital marketing activity and delivering strategy for web-based projects, across UK operating companies including Insurance, PPP Healthcare, Sun Life, Swiftcover and Wealth.

Head of Digital Strategy at 2Cs Communications
From October 1, 2009 until June 1, 2010.

Managing Digital department, ensuring commercial objectives are satisfied through the delivery of effective digital activities for clients, including BT, Homebase and Logitech.

Digital Consultant at Coast Digital
From August 1, 2008 until October 1, 2009.

Delivering digital marketing solutions, such as search marketing, social media, web development and innovation initiatives for clients, including Capgemini, CreditCards.com, Slendertone and Swatch.

Digital Marketing Executive at AXA
From January 1, 2007 until August 1, 2008.

Delivering planning and management for online marketing campaigns including SEO, PPC, online display, email and providing senior management with activity analytical data reports.

Education and Qualifications

Marketing and Media (BA Joint Honors), Canterbury Christ Church University

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