|Job Title||Global Marketing Director (CMO)|
|Registered Since||23 Mar 2009|
|Areas of Expertise||B2B Marketing, Multichannel Marketing, Social, Strategy & Operations, eCRM|
Worked client-side as the most senior marketer for a PLC and Chief Marketing Officer of an international charity, agency-side director managing full mix strategic marketing for blue-chip clients, and consultancy-side as an internal communications consultant to FTSE100 companies. In addition, a Fellow of the Chartered Institute of Marketing, Chartered Marketer and professionally qualified at post-graduate level with the CIM, IDM and MRS plus a Master's degree. Visiting University lecturer in post-graduate marketing, Marketing Mentor, CIM Branch Chair and CIM Regional Board member. Experience in most industry sectors including commercial and not-for-profit within established organisations, as well as, start-up and dot coms (e-business).
Specialties: strategic marketing & planning, brand management, marketing communications (expert in direct marketing), expert digital marketing and social media, and advertising. In addition, expertise in customer relationship management (certified), event management, market research (qualitative & quantitative), project management (Prince II), business development, sales training and measurement/control (including ROI).
Education and Qualifications
Institute of Direct Marketing: Post-graduate Diploma in Direct & Digital Marketing
Market Research Society: Post-graduate Certified in Market Research
Chartered Institute of Marketing: Post-graduate Diploma in Marketing
University: Master of Arts degree
University: BA (Hons), Business Studies