|Name||King Yiu Chu|
|Job Title||AR Strategist|
|Registered Since||21 Jun 2011|
|Areas of Expertise||Mobile, Multichannel Marketing, Online Advertising, Community Management, User Experience and Usability|
King Yiu has over eleven years of experience in the online space - in both mobile and the web.
He is currently at Layar, where he is responsible for spreading the word about augmented reality on mobile to anyone that is interested in starting to work with AR on mobile. He is also responsible for fostering the expansion of the Layar ecosystem by working with creative and digital agencies, brands, developers, data suppliers and media companies. As an organisation, Layar aims to make the world around us more informative, fun and digitally interactive through augmented reality on mobile devices.
Previously, King was VP Monetisation at Nimbuzz, where his main responsibilities lay within all current and future revenue generating services. Prior to this he held the Product Manager role at Nimbuzz.
He has also held previously roles at Trader Classified Media, Microsoft and InteractPoint.