|Organization||2 Jos Creative|
|Member Since||28 Jun 2012|
|Areas of Expertise||Email Marketing, Social Media, Strategy and Planning, Web Design, Marketing Automation|
Prior to leaving the corporate life of living on an airplane and out of the trunk of a rental car, this is what I did... I started my own company bringing big company "can-do" to Main street. And now, I live out the the trunk of my own car.
I'm cheating by lifting my LinkedIn Profile... don't tell the teach!! Here's the rest of the story.
I have spent the past 11 years in the Marketing arena and have matured through the technological changes that has swept over this evolving industry. Where we once made thousands of phone calls and sent ten times as many print mailers, we now network and blog our way to success in a global marketplace. My experience in technology is grounded in the single notion that technology brings people together and is used to help make lives easier/more productive. This is evidenced in some of the projects that I worked on over the years:
· Utilizing social media (Facebook/LinkedIn/Twitter/blogs…) to complement brand awareness strategies and generate a call to action for a well-established fine dining restaurant. Used Google Analytics to monitor social behaviors.
· Created and managed successfully marketing campaigns that required the coordinaton of print, press, periodicals and digital media.
· Exercised my Access database certification muscles to build customized platforms and analyze data for large organizations. Coupled with my Six Sigma Green Belt, I utilized Access to drive cost savings initiatives utilizing DMAIC methodology.
Always having worked in medium-sized companies or strategic business units for a large company, have a nimbleness to work in various areas of an organization with acute attention to attaining and maintaining customer base. Able to pine through data in a multitude of ways to answer strategic business questions and drive continual improvement.
Education and Qualifications
Bachelors degree in Marketing from University of Phoenix - Online
Six Sigma Green Belt in automation - primarily in marketing processes