|Job Title||VP Media|
|Registered Since||19 Jun 2008|
|Areas of Expertise||Ecommerce, Multichannel Marketing, Online Advertising|
Close to 10 years experience in the Internet industry both in the UK and across Europe.
Currently responsible for all commercial activity and international development for the Publisher side of the business at MyThings globally, delivering millions of personalised retargeted ads to 100s of top e-commerce clients every day.
Prior to MyThings employee No. 1 at Criteo UK a retargeted advertising company where I was responsible for setting up the UK operations from scratch. Achieving £m annualised turnover after only 12 months
Previous to Criteo working for Shopping.com and then eBay for 5 years, where I grew the strategic partnerships and business development business unit to over £10m revenue a year. I enjoyed the challenges of both start-ups as well as larger corporate companies
Deep understanding of both web/advertising technologies, online and e-commerce business and a passion for start-ups
e-commerce, online advertising, online business models (CPM, CPC, CPA, etc.), behavioral targeting, web technologies, online marketing, shopping comparison, strategic partnerships, account management, team building and performance, high growth businesses, business development, sales, negotiation, setting up new businesses, start-ups, RTB, personalised retargeting, DSP, SSP, Ad Exchanges, Ad Verification, Data Exchanges
myThings provides personalised retargeting solutions to over 500 e-Commerce sites site in 13 countries
VP Media & Publishers at myThings
From June 1, 2010 and still in this role.
Commercial Director at Criteo UK
From June 1, 2008 until October 30, 2009.
Education and Qualifications
MSc. Information Management - University of Strathclyde - 2001 - 2002
BEng (Hons) Mechanical and Environmental Engineering - 1997 – 2001
Forum posts by Laurent Gibb
- Re-targeted banner advertising - media agency?, 13 May 2009