|Registered Since||21 Mar 2013|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, Multichannel Marketing, Marketing Automation, Online PR|
A senior executive with extensive marketing, sales, and operations experience in the information systems and software industries. As a Principal Analyst with Forrester's Technology Marketing Team, I work with clients in marketing leadership roles within B2B companies including:
• Start-up tech marketing execs that need to know how to balance priorities, set budgets, and deliver immediate marketing results.
• Growth company marketing leaders that need to know how to establish high-performance marketing and sales functions, institute effective marketing automation, and scale revenue growth with marketing investments.
• Marketing Leaders in large global firms that need to institute across-the-board revenue management programs, fight for marketing's mission and budget, and forge highly collaborative and successful relationships with sales.