|Job Title||Director, Sales & Market Development|
|Registered Since||27 Jul 2006|
|Areas of Expertise||Ecommerce, Email Marketing, Multichannel Marketing, Strategy & Operations, Marketing Automation|
I Louis M Fernandes, PG DipM, MCIM, Chartered Marketer
I am a Customer Relationship & Customer Experience Management specialist with a 20 year+ career spanning marketing, customer service and sales. My particular specialisms are in sales management, marketing operations and management, CRM / CXM (Omnichannel, data management, contact centres and digital), customer lifecycle management and loyalty. My sector expertise is in software, IT and trading industries, including retail, travel/transportation and wholesale.
This site is about my work in multi-channel marketing enablement. It's also about what's happening across a whole range of business and marketing-related issues around data, data management, analysis and operationalisation.
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Director, Sales & Market Development at SAS
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