|Job Title||Managing Director|
|Registered Since||29 Jun 2011|
|Areas of Expertise||Email Marketing, Multichannel Marketing, Strategy & Operations|
Address: Central St. Giles, St. Giles High Street, LONDON, WC2H 8AR, United Kingdom
I joined Mindshare in August 2007 and am Managing Director of Mindshare Direct specifically responsible for the Direct, B2B and Local/Regional offering across all media both on and offline. Understanding the relationship between brand and direct and online and offline media and how to measure the ever complicated customer journey is a challenge we thrive on.
I am an active member of the Direct Marketing Association sitting on the Advisory Council, Awards Committee and Media Strategy Group. I am an honourary member of the RSA.
Prior to Mindshare I worked for 14 years at a medium sized direct marketing media agency called Tri-Direct. I worked my way up through the agency from Media Manager to a Shareholding Board Director in 6 years responsible for Media, Client Servicing and New Business.
Before my decision to move agency side I worked in sales for Barchester Services selling a lead generation concept to agencies and client and in my gap year from University I worked for a regional publisher and a Marketing Consultancy.
Education and Qualifications
1st Class Honours Business Studies graduate
2 A levels and 9 GCSE's