|Job Title||Head of Marketing & Communication|
|Registered Since||16 Apr 2012|
|Areas of Expertise||Online Advertising, Strategy & Operations, User Experience and Usability, Web Project Management, Optimization|
After a couple of years in Telecom and IT firms, Orange and IBM France (Paris), working in Communication and feeling as a cost unit, I followed my natural attraction for Product Marketing, entering Aedgency (Barcelona), a start-up at this time, as a Product Manager for distributing desktop applications. 5 years later, my brain has turned into an ebullient mind focused on conversion rate, ROI and performance KPIs. I've developed hundreds of B2C online projects in many areas: software, email marketing, websites, advertising banners and landing pages, launched various B2B offerings for merchants and publishers, managed Corporate Communication on and offline, and had the chance to lead teams of up to 30 great Product Managers, Designers, Creative Writers and Developers. To be continued.
Education and Qualifications
Master in Business Science, Grenoble Ecole de Management
Recently converted to Scrum and about to read the Lean Start-up book by E. Ries