|Organization||Une Sommelière à la Maison|
|Registered Since||16 Apr 2012|
|Areas of Expertise||Online Advertising, Strategy & Operations, User Experience and Usability, Web Project Management, Conversion Rate Optimization|
In 2013, I founded a startup helping women in France to chose, serve and taste wine: Une Sommelière à la Maison (Lyon, France): www.unesommelierealamaison.com
From 2006 to 2012, I followed my natural attraction for Product Marketing, entering Aedgency (Barcelona, Spain) as a Product Manager for distributing desktop applications. My brain turned into an ebullient mind focused on conversion rate, ROI and performance KPIs. I developed dozens of B2C online projects in many areas: software, email marketing, websites, advertising banners and landing pages, launched various B2B offerings for merchants and publishers, managed Corporate Communication on and offline, and had the chance to lead teams of up to 30 great Product Managers, Designers, Creative Writers and Developers: www.aedgency.com
Education and Qualifications
Working everyday according to the Lean Startup principles, Scrum Manager since 2012.
Back in 2005, I worked as an intern in Communication in Telecom and IT firms: Orange and IBM France (Paris) and then spent 6 months in Queensland University of Technology (Brisbane, Australia) as the closing part of my studies in Grenoble Ecole de Management (GEM, Grenoble, France) and became a graduate of MSc Business Science.