NameMarcus Appleton
Job TitleDirector
OrganizationEmail Ladder
Member LevelSilver
Member Since16 Jan 2008
Areas of ExpertiseEmail Marketing, Social Media, Strategy and Planning, Web Design
Contact Details
Email:
Telephone: 01892 611620
Mobile: 07974 944856
Address: 103 Bridger Way, CROWBOROUGH, East Sussex, TN6 2XD, United Kingdom

About Me

  • A director of Email Ladder, a specialist email marketing agency, working with clients to maximise their ROI from email marketing
  • Advises clients, providing consulting & training/coaching in email marketing strategy, tactics & implementation
  • Clients / organisations worked for include: Fairtrade, Telegraph Media Group, Chesterton
    Humberts, Spinal Research, Nestle, Sun Microsystems, RNIB, Shoppingbank (Maurice Saatchi investment), Samaritans  and a range of SME’s
  • Involved in putting together & developing an email marketing best practice model
  • Writing whitepapers e.g. “10 ways to integrate email marketing & social media to maximise ROI”
  • Involvement in the DMA Email Marketing hub, also appeared on DMA TV
  • Other current work in email marketing focuses on (a) the need to address an insufficient attention to strategy and skills development, (b) the power & potential of behavioural email marketing, and (c) the importance of email marketers being integrated marketers
  • Previous roles include Director of web design agency and Marketing manager for European training consultancy

My Links

Email Ladder
Specialist email marketing agency, enabling our clients to maximise their ROI from email marketing

Email Ladder on Twitter
Passionately convinced of Email Marketing’s effectiveness. Follow us to receive best practice tips, whitepapers & resources.

Email Ladder Blog
Email Marketing resources based on industry best practice and 5 years+ experience working with our clients, designed to be extremely practical, quick to digest and easy to implement.

Career History

Director at Ace Web Marketing Agency
From October 1, 2003 until May 31, 2007.

Working with clients to maximise the effectiveness of their website and online strategy in terms of lead generation, revenue growth and client retention.

Sales & Marketing Manager at hr TEAM UK Ltd
From January 5, 1997 until September 30, 2003.

Responsible for sales and marketing strategy and implementation for UK arm of European training & development consultancy, with a strong focus on the growth of digital / online marketing channels.

SAP Implementation Team at Nestle
From October 16, 1996 until December 31, 1996.

Temporary contract as a member of the SAP Implementation Team.

Sales & Marketing Executive at Sun Microsystems
From September 1, 1994 until August 31, 1995.

1 year degree work placement in City of London office of Sun Microsystems - support role to the sales & marketing team.

Education and Qualifications

  • IDM Post graduate diploma in Direct & Digital Marketing
  • Business & Marketing Degree 2:1 (CASS, prev City University Business School)
  • Member of Econsultancy and Marketing Sherpa

Forum posts by Marcus Appleton