| Name | Marcy Richardson |
|---|---|
| Job Title | Digital Marketing Manager |
| Organization | Hachette Filipacchi |
| Member Since | 20 Jul 2009 |
| Areas of Expertise | Email Marketing, Multichannel Marketing, Social Media, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC) |
About Me
With over 7 years of consumer marketing experience, working for top
brands such as Monster and ELLE Magazine, I’ve managed all aspects of the
marketing mix including; TV, radio, eCRM, online display, PPC, SEO, online
PR/social media, content, podcasting, and alliances/partners.
I
have implemented several successful on/offline marketing campaigns,
consistently exceeding ROI/KPI’s. Being passionate about marketing, I’m
constantly looking at innovative ways to communicate with consumers. I’ve
introduced a number of techniques to the business I’ve worked in such as:
social media, online PR, and podcasting.
Education and Qualifications
Business-Marketing Diploma
(Hons), 2000 - 2002 Grade A [Equivalent 1st Class]
Algonquin College School of Business -
Ottawa, Ontario, Canada
