| Name | Mark Gallagher |
|---|---|
| Job Title | brand expressionis® |
| Organization | BLACKCOFFEE brand expression |
| Member Since | 19 Mar 2009 |
| Areas of Expertise | Strategy and Planning |
About Me
Brand Expressionist® Mark Gallagher has a passion for brands and branding. In 1994 he and partner Laura Savard founded the brand expression consultancy Blackcoffee®. Their company helps organizations unlock value trapped within their brands and business by clarifying, simplifying and amplifying their brand stories.
As a brand expression consultancy Blackcoffee is equal parts management consultancy and brand design agency, so the solutions Mark and his company develop aren’t bound to any single discipline. In helping clients bridge the gap between promise and expectation Blackcoffee crosses traditional boundaries to create multi-sensory experiences that bring brands to life.
My Links
Education and Qualifications
BRAND STRATEGY
• brand mapping
• brand architecture
• brand positioning
BRAND IDENTITY
• image mapping
• verbal identity
• visual identity
• packaging identity
• expression guidelines
Selected clients include:
Acura
Cannondale
Carpet One
Converse
Fox Sports
Hasbro
Kryptonite
MTV
New Balance
Naked Lion
Numark
Puma
Reebok
Rockport
Salomon
Showtime Networks
Sperry Top-sider
Timberland
Zildjian
