| Name | Mark Pinkerton |
|---|---|
| Job Title | Principal Consultant |
| Organization | Logan Tod & Co. |
| Member Level | Platinum |
| Member Since | 18 May 2001 |
| Areas of Expertise | E-commerce, Multichannel Marketing, Strategy and Planning, User Experience and Usability, Web Analytics |
| Contact Details |
Email:
Telephone: 0207 395 1599Address: 53 Chandos Place, Covent Garden, London, WC2N 4HS, United Kingdom |
About Me
A skilled marketing strategist with extensive experience in digital and traditional media.
Passionate about the role of user experience in enhancing ecommerce success and ROI. Experience in online strategy, persona-based design and data-based website optimisation.
Personal blog: http://www.themarketingobserver.com
Blog comments by Mark Pinkerton
- H&M e-commerce launch disappoints #sitereview, 29 Sep 2011
- H&M e-commerce launch disappoints #sitereview, 17 Sep 2010
- Gap UK: site review, 1 Sep 2010
Forum posts by Mark Pinkerton
- Smartpath, 5 Mar 2004
- MRM / DAM - testing the water, 27 Jan 2004
- Peoplesoft CRM, 27 Jan 2004
- Enterprise Marketing Management, 14 Feb 2002
