Mark Pinkerton

Name	Mark Pinkerton
Job Title	Senior Consultant
Organization	PWC
Member Level	Enterprise
Member Since	18 May 2001
Areas of Expertise	E-commerce, Multichannel Marketing, Strategy and Planning, User Experience and Usability, Web Analytics
Contact Details	Email: Address: 7 More London, London, SE1, United Kingdom

About Me

A highly experienced ecommerce & multichannel strategist with extensive experience in digital and traditional media.

Bringing about digital transformation through the application of data to digital decision-making.

Practical and pragmatic approach to getting things done in a structured way.

Worked extensively with retailers (especially fashion retailers) over the last few years - Monsoon - Reiss - Jack Wills as well as Carphone Warehouse - Debenhams - Mothercare.

Personal blog: http://www.themarketingobserver.com

Career History

Senior Consultant at PWC Consulting
From April 2, 2012 and still in this role.

Responsible for leading client engagements which maximise revenue & profitability from ecommerce and, increasingly, multichannel routes to market. Use data to establish true scale of opportunity and to prioritise actions, then create strategies for clients and assist in implementing them. Have good all round knowledge of eCommerce processes, people and technology needed to be effective.

Principal Consultant at Logan Tod & Co
From April 1, 2005 until April 2, 2012.

Responsible for leading client engagements which maximise revenue & profitability from eCommerce and, increasingly, multichannel routes to market. Created multichannel strategy for retail clients. Used data to establish true scale of opportunity and to prioritised actions, then created strategies for clients and assisted in implementing them. Good all round knowledge of eCommerce processes, people and technology needed to be effective. Logan Tod & Co were acquired by PWC on April 2nd 2012...