|Name||Mary Beth Schoening|
|Job Title||Digital Strategist|
|Organization||Consultant - Self Employed|
|Member Since||11 Feb 2011|
|Areas of Expertise||Lead Generation, Mobile, Online Surveys & Research, Community Management, Strategy and Planning|
Digital Marketing - Strategy, analysis/research, plan development/execution, lead generation, campaign and content creation - podcasts, blogs, email, video, interactive tools, online communities
Traditional Marketing - “Go to Market” plans, new product and program launches, positioning, pricing, revenue sources
Market Research - Primary research and analysis on digital topics across industries - technology, internet, healthcare, non-profit and women's markets. Quantitative and qualitative. Track trends and best practices.
Partnering - Develop partner programs including joint marketing and technology initiatives. Create programs to recruit, train, and sell through partners.