|Job Title||Joint MD & Digital Director|
|Organization||The Real Adventure|
|Registered Since||8 Sep 2003|
|Areas of Expertise||Mobile, Social, Strategy & Operations, User Experience and Usability, Search Marketing|
Telephone: 0117 244 0800
Address: One Glass Wharf, Bristol, BS2 0EL, United Kingdom
I started my career in software engineering working on major projects such as satellite control systems, air traffic control systems and the Channel Tunnel. From there I moved into the finance world developing real-time bond & equity trading systems.
The early days of the web provided the opportunity for me to apply both my technical expertise and my creative interest - so I jumped at the chance to join The Real Adventure, a very forward-thinking agency that was embracing the potential of the web way back in 1998.
I built the digital capability of the agency, was promoted to board director and in 2011 split my role to that which I currently hold - Digital Director & Joint MD.
I have a passion for technology but know that it has to be combined with great insight, strategy and user experience. Amongst other things, I am responsible for driving the agency's digital capability and ensuring clients get the best out of what digital can enable.
For more information, see my LinkedIn profile : http://uk.linkedin.com/in/mahardy
Digital Director & Joint MD at The Real Adventure
From November 13, 1998 and still in this role.
Senior Software Engineer at Praxis
From November 1, 1995 until November 12, 1998.
Software Engineer at Paribas Capital Markets
From November 1, 1993 until November 1, 1995.
Software Engineer at Logica
From November 1, 1989 until November 1, 1993.
Education and Qualifications
1st Class BEng (Hons) Electronic Engineering, Bristol University
Blog posts and comments by Matt Hardy
- Providing a truly personalised in-store experience, 6 Dec 2013
- Providing a truly personalised in-store experience, 3 Dec 2013
- Providing a truly personalised in-store experience, 2 Dec 2013
- Announcing The Digitals awards shortlist, 17 May 2013
- Two thirds of consumers don't know what QR codes are: survey , 6 Sep 2011