NameMatt Owen
Job TitleSocial Media Manager
OrganizationEconsultancy
Member LevelStaff
Member Since1 Apr 2010
Areas of ExpertiseMultichannel Marketing, Online Copywriting, Social Media, Search Marketing - Organic/Natural (SEO), Community Management
Contact Details
Email:

About Me

I started out as a musician, which may seem strange until you start factoring in album design, tour logistics, merchandising and promotion, multichannel marketing campaigns and small business management. 

A stint in the Film and TV industries followed, which provided a range of skills including (but not limited to) directing and producing for TV and the web, platform management for on-demand services, and marketing film content across Scandinavia.

Alongside this I was busy helping build what was the UK's largest blog network, and a quick spell managing social and communities for one of the largest business schools in the world.

When I joined Econsultancy I thought I knew a lot about social, but every day I learn something new, and I genuinely enjoy rummaging about on the internet, finding new tools, platforms and apps and putting them through their paces. 

When I'm not working I can usually be found  writing about films or perfecting my ultra-dry martini recipe.

 

 

 

My Links

My Company

My Blog
Films and associated nonsense

My enormous collection of T-Shirts
I wear a different T-shirt every single day.

Career History

Social Media Executive at London School of Business and Finance

- Development of Innovative Social Media Strategies - Daily management of Social Media team - Utilization of variety of online media types: video, instream video ads, banners etc to promote LSBF. - Implementation of Social Media Strategies - Relationship Management with various Social Media Platform Providers - Writing Online Copy for Social Media Platforms - CPA Monitoring and Optimization - Campaign Metrics Monitoring and Analysis: Bounce rates, Avg Time on Site, No. Of Enquiries. - Campaign Maintenance across various social media platforms - Regular reporting of CPA analysis and campaign performance to Head of Online.

Web Manager /Senior Online Copywriter at Epic Win Media

• Sourcing, editing and creating content, copywriting for high visibility sites, proofreading and sub-editing submissions. • SEO, Social Network and web utility development. • Analytics and marketing research and management. • Lead and support across planning and marketing projects • Editorial lead and development • Sourcing and editing accompanying images and video content and code. • Aggregator and network promotion for third party publishers. • Developing and managing Social Networks and communities, engaging audiences and increasing traffic through multi-site promotion.

VoD Content Coordinator at Viasat Broadcating UK LTD

•Digital Content management and on air publishing to web/satellite service •Marketing and information copywriting and editing •Project workflow management and improvement training •Digital outreach management and instigation of social media marketing • Media and Asset tracking and management • Support to marketing and planning departments • Broadcast QA • License and metadata management • Cross Platform Publishing • Inputting technical and editorial metadata into content management system and processing through in-house and third party encoding systems

Promo Director at SKY Television

• Developing concepts and managing shoots for web-centred service and content promotions for SKY TV’s Arts and Culture platform. • Crew and artist direction, casting, scripting, filming and editing • Location scouting and management

Director at RHM Music

Company Management - Director Level (music industry) • Developing concepts and copywriting for press releases, website and magazine promotion and advertising • Business development and marketing • International Logistics Management and planning • Design and layout –promotional and artistic projects. • International cross-media promotion + editorial • European event production and bookings management

Education and Qualifications

BA (Hons) Media - University of Southampton

Blog posts and comments by Matt Owen

Forum posts by Matt Owen