Matt Owen

Name	Matt Owen
Job Title	Head of Social Media
Organization	Econsultancy
Member Level	Staff
Member Since	1 Apr 2010
Areas of Expertise	Content Marketing and Strategy, Mobile, Social Media, Search Marketing - Organic/Natural (SEO), Community Management
Contact Details	Email:

About Me

Matt Owen is Head of Social Media at Econsultancy. He looks after Econsultancy’s global social media strategy and architecture, where he has led community engagement and growth since 2010.

Matt has a background in music, film and television in addition to marketing, and was instrumental in building the UK's largest entertainment blog network before moving into dedicated social management and strategy for one of the world's largest business schools before joining Econsultancy. He has a particular interest in social measurement and organizational integration.

In addition, he works with a community of 200,000+ digital marketers daily across a variety of social channels and has written best practice guides for popular social platforms. He contributes regularly to the Econsultancy blog, industry titles and makes regular appearances at events and conferences.

In his spare time Matt likes to write, play extremely loud music with his band and work on perfecting his dry martini recipe.

My Links

My Company

My Blog
Films and associated nonsense

My enormous collection of T-Shirts
I wear a different T-shirt every single day.

Career History

Social Media Executive at London School of Business and Finance

- Development of Innovative Social Media Strategies - Daily management of Social Media team - Utilization of variety of online media types: video, instream video ads, banners etc to promote LSBF. - Implementation of Social Media Strategies - Relationship Management with various Social Media Platform Providers - Writing Online Copy for Social Media Platforms - CPA Monitoring and Optimization - Campaign Metrics Monitoring and Analysis: Bounce rates, Avg Time on Site, No. Of Enquiries. - Campaign Maintenance across various social media platforms - Regular reporting of CPA analysis and campaign performance to Head of Online.

Web Manager /Senior Online Copywriter at Epic Win Media

• Sourcing, editing and creating content, copywriting for high visibility sites, proofreading and sub-editing submissions. • SEO, Social Network and web utility development. • Analytics and marketing research and management. • Lead and support across planning and marketing projects • Editorial lead and development • Sourcing and editing accompanying images and video content and code. • Aggregator and network promotion for third party publishers. • Developing and managing Social Networks and communities, engaging audiences and increasing traffic through multi-site promotion.

VoD Content Coordinator at Viasat Broadcating UK LTD

•Digital Content management and on air publishing to web/satellite service •Marketing and information copywriting and editing •Project workflow management and improvement training •Digital outreach management and instigation of social media marketing • Media and Asset tracking and management • Support to marketing and planning departments • Broadcast QA • License and metadata management • Cross Platform Publishing • Inputting technical and editorial metadata into content management system and processing through in-house and third party encoding systems

Promo Director at SKY Television

• Developing concepts and managing shoots for web-centred service and content promotions for SKY TV’s Arts and Culture platform. • Crew and artist direction, casting, scripting, filming and editing • Location scouting and management

Director at RHM Music

Company Management - Director Level (music industry) • Developing concepts and copywriting for press releases, website and magazine promotion and advertising • Business development and marketing • International Logistics Management and planning • Design and layout –promotional and artistic projects. • International cross-media promotion + editorial • European event production and bookings management