| Name | Matthew Finch |
|---|---|
| Job Title | Head of Sales |
| Organization | Warner Leisure Hotels |
| Member Level | Bronze |
| Member Since | 16 Apr 2007 |
| Areas of Expertise | Multichannel Marketing |
| Contact Details |
Email:
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About Me
Mat Finch re-joined Warner Leisure Hotels in December 2010, following 3 years working at Dell and Google. Mat will be working in sales & marketing for the hotel chain.
At Dell, Mat was promoted to the role of Head of Retail Marketing for EMEA in February 2010, after successfully holding the responsibility of Head of Marketing for UK & Ireland since May 2008. He was responsible for driving in-direct and retail marketing activity in the region for all product lines, spanning both offline and online marketing disciplines.
Matthew's previous experience has primarily focused in the online industry, with over 9 years experience starting out as a web developer before moving into ecommerce, online marketing and strategy.
He ran his own small business during the dot com boom, finding the experience of building a business from scratch invaluable.
He has since worked for the Holiday Cottages Group as part of the US vacation-rental company Cendant, before progressing on to the UK holiday brand Warner Breaks (part of the Bourne Leisure who also operate Butlins and Haven).
More recently Matthew worked at digital marketing technology company DoubleClick at Google, managing key European agency clients.
Matthew has presented at numerous industry events including the Richmond Events Digital Marketing Briefing, Marcus Evans Future of Direct Marketing, E-consultany's Digital Cream and Haymarket Events Digital Forum.
He has received a number of awards for online work and is a member of the IAB Email Council.
Mat has also written a regular blog for e-consultancy.com, providing comment on the online marketing industry.
My Links
Matthew Finch Econsultancy Blog
Education and Qualifications
Matthew Finch is Head of Sales at Warner Leisure Hotels and a guest blogger on Econsultancy.
Blog posts and comments by Matthew Finch
- Does on-demand content lead to on-demand advertising?, 10 Jul 2008
- Would a Cost-Per-Engagement model attract advertisers to spend more online?, 1 Jul 2008
- Would a Cost-Per-Engagement model attract advertisers to spend more online?, 27 Jun 2008
- Contact details - best and worst practice examples, 25 Jun 2008
- Brand engagement with Wii, 24 Jun 2008
- The New Media stock exchange, 13 Jun 2008
- Behavioural email – is it just online ‘ambulance chasing’?, 9 Jun 2008
- Doritos invites user-generated TV ad, 7 May 2008
- The Google Trademark change – will it level the playing field?, 2 May 2008
- Please wait while the banner loads!, 25 Mar 2008
