|Registered Since||9 Oct 2012|
|Areas of Expertise||Multichannel Marketing, Online Advertising, Strategy & Operations, eCRM, Marketing Automation|
I am a digital marketing technologist. I have spent many years helping companies fix the silo’d parts of their marketing organization: data, communication, digital vs. traditional channel execution. Much of my focus has been on crossing the chasm between the offline world and the online world. Lucky for us today the crossing is much easier. Unfortunately, once we get to the other side it is massively confusing due to the complexity in the digital channels.