| Name | Matthew Tod |
|---|---|
| Job Title | CEO |
| Organization | Logan Tod & Co. |
| Member Level | Enterprise |
| Member Since | 30 Jan 2003 |
| Areas of Expertise | E-commerce, Web Analytics, Customer Experience |
| Contact Details |
Email:
Telephone: 0207 550 5455 |
About Me
I am CEO of Logan Tod & Co, an online performance optimisation and analytics consultancy. Logan Tod & Co’s expertise lies in our unparalleled investigation of online and offline data to understand marketing attribution, improve customer experience and measure and improve product sell through.
Visit www.logantod.com to find out more about what we do.
Clients are varied and include Argos, ASOS, BBC, Boots, British Gas, The Carphone Warehouse, Debenhams, Harrods, JD Sports, John Lewis Insurance, Matalan, Mothercare, Pearson, Premier Inn, Reiss, RBS, Santander, Sky, Sony and Waitrose.
Before launching Logan Tod & Co in 2002, I headed up Publicis NetWorks London, a subsidiary of Publicis.
My Links
Education and Qualifications
Matthew holds a B.Sc. (Hons) in Biotechnology from Kings College London University and an MBA from Warwick University.
Blog posts and comments by Matthew Tod
- Why you need a tablet strategy in 2012, 15 Feb 2012
- Unique users? A 350% overestimation, 31 Mar 2011
- Don't get stuck in binary madness!, 24 Feb 2011
- What is behind the Christmas 2010 online growth figures?, 20 Jan 2011
- Eric T. Peterson sets up new analytics consultancy, 10 May 2007
- Wanted: sexier name for web analytics, 6 Jul 2006
Forum posts by Matthew Tod
- Conversion Optimisation and Site Performance Consultants - please step forward!, 31 Jul 2009
- Conversion Optimisation and Site Performance Consultants - please step forward!, 30 Jul 2009
- Conversion Optimisation and Site Performance Consultants - please step forward!, 30 Jul 2009
- industry average for single page visits, 15 Aug 2006
- Web Analytics, 28 Jun 2006
- First party cookies set, or readable, by a third party?, 13 Sep 2005
- WebTrends sold, Urchin bought...., 29 Mar 2005
- Directly Referred URL's, 1 Mar 2005
- Directly Referred URL's, 28 Feb 2005
- Acceptable failure rate for online purchase process?, 16 Jan 2005
