NameMatthew Treagus
Job TitleManaging Director
OrganizationProgenit
Member LevelPlatinum
Member Since31 Mar 2005
Areas of ExpertiseE-commerce, Multichannel Marketing, Strategy and Planning, User Experience and Usability
Contact Details
Email:
Telephone: 0207 047 1972
Address: 14 Devonshire Square, LONDON, EC2M 4YT , United Kingdom

About Me

I'm a consultant. In the last six years with Progenit I've supported senior executives and e-commerce leaders with the development, review and execution of their web channel strategies. I help clarify their strategy, communicate it and manage the change.

Retail, telecoms, financial services and automotive are my strongest sectors - in any B2X flavour you like.

Without too much contrivence I could claim to have worn the Group e-Commerce Director hat at Arcadia Group - and a very fashionable hat it is too. Likewise for many of our clients I provide that role with the support of my team of specalists.

Before Progenit I spent ten years with AKQA; leading a business delivering marketing and e-commerce experiences for some of the world's most amazing brands.

I left because clients were saying, and I para-phrase, "The site and the marketing is the easy bit of our web channel strategy - its the rest we need help with." - so that is what Progenit does.

My Links

Progenit's Website

Career History

Managing Director at Progenit
From September 28, 2004 and still in this role.

Providing executive support to senior management on all aspects of their Web Channel.

Co-founder at AKQA
From November 18, 1994 until September 28, 2004.

A leadership role in AKQA's first ten years.

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