Senior Online Marketing Manager, UK Consumer Cards at American Express
From January 1, 2008 and still in this role.

- Manage team of online marketing professionals and oversee all online prospect acquisitions for consumer and small business cards in UK market - Activities account for 65% of new cards acquired in the UK and 60% of total billed business acquired, the highest proportion of any American Express international market - Direct the overall strategy and day-to-day marketing of products across all online channels, including PPC & SEO search, affiliates, co-brand partners, display media, banners, email, mobile, and amex.co.uk - Improved new cards acquired in 2008 by 20% year-on-year on a budget of £8 million - Own and manage key online agency relationships in the UK Lead business development initiatives including the merchant affiliate programme, a new distribution channel designed to leverage the American Express merchant network

Strategic Planning Manager, Global Business Travel EMEA at American Express
From September 1, 2006 until January 1, 2008.

- Managed team of project managers to deliver a portfolio of EMEA-wide change management, process improvement, and revenue generation projects - Led the Client Set-up Project, a complex, regional initiative to create an end-to-end standard set-up process for all Business Travel clients in Europe - Directed the design, development and testing of a bespoke business process management online solution, to effectively structure, manage, and automate the entire EMEA client set-up process - Oversaw the European deployment of Hotel Hub, an innovative, online hotel product that provides superior hotel inventory, additional planning flexibility, and $15 million revenue over 5 years

Business Planning Manager, BT Retail at British Telecommunications
From September 1, 2005 until September 1, 2006.

- Produced key market analysis and competitive intelligence of online, print and voice channels that assisted BT Directories senior management in long-term strategic and tactical decision making - Managed the design, development, and delivery of market segmentation and competitive relationship models and forecasts, providing valuable insight to the sales, marketing, and product management teams

MBA Summer Intern, Merchant Services International at American Express
From July 1, 2004 until September 30, 2004.

- Developed and implemented new pricing strategy for multi-currency product used by key global merchants - Managed extensive competitive analysis, customer segmentation, targeting, and pricing strategy activities

Project Manager at iPhrase Technologies (acquired by IBM)
From October 1, 2000 until July 1, 2003.

- Managed search-engine deployments for flagship clients, accounting for 40% of annual company revenue - Led highly-customised search implementations on Yahoo! Finance, TD Waterhouse, Gateway, and Staples - Assisted clients with site strategy and design, including a competitive benchmarking project for Gateway