Marketing Manager at Glide Technologies
From April 19, 2010 and still in this role.

Marketing Manager at Sony Ericsson
From June 15, 2007 until January 1, 2010.

Brand Manager: AtL and Online  Build AtL and online strategy - manage annual budget  Organise AtL and online campaigns: AtL advertising, sponsorships, events, online advertising, online competitions, websites, newsletters, social networking  Manage media, digital and creative agencies  Evaluate effectiveness of campaigns and competitor benchmarking Marketing accounts management: Vodafone, 3 (Hutchison) and Crazy Johns  Define marketing plans and marketing strategies on the accounts and a manage annual budget to increase sell-in within the accounts  Implement co-branded marketing campaigns to improve sell-through: advertising, retail incentives, consumer promotions, mystery shopping, bundles, retail training, point of sales  Customer relations: build strong relationships with key stakeholders and develop the network of customers to influence the business at various levels  Manage media, creative, retail, PR and digital agencies  Evaluate ROI of campaigns  Drive market assessments on the accounts Product management: all phones categories  Organise and run internal and external product training sessions  Produce key product presentations and training material  Liaise with key partners such as Microsoft and other Sony companies for joined activities  Implementation of new applications/services and an online store  Drive market assessments

Marketing Manager & Sales Account Manager at Sagem (Safran Group)
From October 1, 2004 until June 14, 2007.

Marketing Manager:  Define marketing plans and marketing strategies and manage the annual marketing budget  Customers relations: built strong relations with key stake holders  Managed one person, the marketing assistant  Organised media advertising: consumer & trade  Organised public relations activities  Organised events: consumer & trade events  Retail marketing: POS, promotions, incentive program, newsletters, events, surveys  Management and negotiation with suppliers and agencies Sales Account Manager:  Liaised with major customers  Managed one person, the sales executive  Developed the business  Set up prices and organised sales promotions  Managed the stock