|Job Title||Executive Director|
|Registered Since||12 May 2010|
|Areas of Expertise||B2B Marketing, Social, Community Management|
Maura Curtin is the Executive Director of the Social Media Advertising Consortium (SMAC), a non-profit trade council organized to create standards and measurement for social media. Curtin brings almost 15 years experience in the digital arena to her role spearheading the efforts of SMAC.
Prior to joining SMAC, Curtin was the head of Trade Marketing for Fox Interactive Media. There, she built the business-to-business value propositions for a number of digital properties, including MySpace, IGN, Photobucket, Fox.com, Americanidol.com and Foxsports.com. She also oversaw the event strategies for the company. Previously, Curtin worked at Fairchild Publications where she successfully launched the digital strategy for Women’s Wear Daily, building a paid subscription model for the online version of retailers’ 100-year-old daily newspaper and marketing it internationally. Prior to joining Fairchild, Curtin was on the launch team of the beauty e-tailer Ingredients.com. Curtin began her digital career on the launch team of iVillage, where she pioneered the network’s community strategy.