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About Me

The GO Agency was created in 1997 and was incorporated in July of 2001 as a Smith Mountain Lake, Virginia-based corporation. GO combined the skills and successes of some of the area’s top advertising talents. Under the leadership of Micah Gaudio, each employee was chosen for how they would fit into the GO model. With their skill sets perfectly aligned, a unique and powerful machine was created.
The GO Agency is the model of what an advertising agency should be. The fusion of unsurpassed customer service with intuitive and brilliant creative has formed a unique equilibrium. It’s a balance where you get consultants, strategies, partners, ideas, inventors, and — most importantly — results.
GO doesn’t follow conventional design. It isn’t limited to what has been done before. It doesn’t stop at what’s expected. It turns an idea, item or identity into something the world has never seen before — or at least thinks it has never seen before. Its campaigns are the culmination of years of researching, designing, configuring and creating something remarkable. It never stops at what is good. Continually evolving, the GO design is constantly reinvented. It’s always new. It’s always fresh. It’s always formed from the most innovative thoughts of the time.
The GO Agency offers clients an experienced and creative team that is dedicated to providing comprehensive marketing campaigns. GO provides services in the following areas:
CREATIVE SERVICES
Print Advertising
Sales Collateral
Brochure & Catalog Design
Corporate Logo Identity
3D Computer Animation
Illustrations
Outdoor/Transit Advertising
Promotional Items
Packaging Design
Tradeshow Support
Direct Mail
Public Relations
MULTI-MEDIA
Website Development
Content Management
E-Commerce
Database Marketing
Electronic Newsletters
Search Engine Optimization
Domain Hosting
Broadcast Advertising
Corporate Video
Interactive CDs
TV Commercials
Radio Commercials
Original Music Scoring
Custom Photography
MANAGEMENT SERVICES
Content & Image Research
Brand Licensing
Media Planning, Buying, Implementation & Tracking
Sales Promotion Programs
Market Research & Planning
Fulfillment

Education and Qualifications

Micah also served on the Smith Mountain Lake Chamber of Commerce Board of Directors and as Marketing/PR Chairman for three years. He was instrumental in bringing the first Business Expo to Franklin County, developing a successful “Chamber Champions” program, and he also served as PR Chairman for the SML Charity Home Tour for those three years while the event enjoyed its biggest gains to date. In addition, Micah served on the Board of Directors for the Franklin County Chamber of Commerce from 2005-2007.

In 2004, Micah sold his interest in the first magazine he founded, Lynchburg Living. A few years later, in 2007, he sold another successful publication, Smith Mountain Laker Magazine, to the Times World Corporation. With part of the proceeds of the sale to Times World Corp, Micah made significant contributions to help establish the Smith Mountain Lake Christian Academy, a private education facility for grades K-7, which opened its doors to students in the fall of 2008.

In the last few years Micah has focused on growing GO Agency. Recent successful projects developed by the company include the “Closer Than You Think” marketing campaign for the SML Chamber of Commerce and the “Buy Now Roanoke” awareness campaign for the Roanoke Regional Homebuilders Association.

In addition to managing his advertising firm, Micah currently owns WakeNSkate.com, the third largest pro wakeboard shop on the east coast, and plans to build the first wakeboard cable park on the east coast at SML. He is married to Shannon Gaudio and has two children