|Job Title||Sr. Director, Direct Marketing|
|Organization||The College Board|
|Member Since||2 Jan 2012|
|Areas of Expertise||B2B Marketing, Email Marketing, Strategy and Planning, Conversion Rate Optimization, Customer Experience|
Twenty-five years of expertise in direct marketing, database marketing, data analysis, modeling, prediction, profiling, segmentation, and Internet technology. Develop email marketing techniques that have become the standard in today’s email industry and have contributed toward the creation of many of the DMA’s best practice documents that are being used today. Named by BtoB Magazine as one of the "100 Names To Know" in digital marketing and is co-author of the book Internet Direct Mail.