|Job Title||Digital Creative, Content and Management Consultant|
|Registered Since||19 Jan 2010|
|Areas of Expertise||Multichannel Marketing, Online Advertising, Online Copywriting, Strategy & Operations, User Experience and Usability|
Miguel Gonzalez is a digital creative and management expert for advertising, integrated and digital marketing firms. Most recently at Momentum Worldwide, Miguel reorganized and invigorated the agency’s digital practice across North America.
Previously at DraftFCB, Miguel led the emerging platforms team that spearheaded digital initiatives and cross-media campaigns for Boeing, Kmart, KFC and SC Johnson. Miguel was Vice President, Creative Director at Leo Burnett where he co-led the group that launched “An Army Of One” for the U.S. Army and launched the first social networking community for Philip Morris’ L&M brand.
During the dot-com era at interactive agencies including Leapnet (Chicago), Poppe Tyson (NY) and Ogilvy Interactive (NY), Miguel developed and launched interactive experiences and campaigns for LendingTree, a startup brand he named, Valvoline, Dean Witter, Prudential Securities, IBM, MSNBC and Slate online magazine. Miguel launched media mogul Barry Diller’s first web site at TV shopping network QVC in the mid-1990s.
At his first agency, Gyro Worldwide in Philadelphia, Miguel helped make the infamous Zipperhead campaign that appears in the book Advertising Today (Phaidon).
Miguel’s work has received awards from Cannes, the One Show, the Effies, Art Director’s Club of New York, Addys, Reggies, New York Advertising Festival, the Yahoo! Big Idea Chair and ad:tech.
Depth On Demand™ Blog
In late 1999, I began developing an approach to digital marketing and innovation based on how consumers experience the world. I called it Depth On Demand™ reflecting how the duality between passive and interactive is a myth. We want it all. And we want it
Miguel H. Gonzalez's profile on LinkedIn with more than 600 connections.
Work samples for Miguel H. Gonzalez
Education and Qualifications
Miguel H. Gonzalez
1018 South Oak Park Avenue, Oak Park, IL 60304-1925
Dynamic, committed management leader for brands, companies and agencies who integrates digital platforms and disciplines with traditional marketing best practices.
Momentum Worldwide, Exec Creative Director/Director of Digital, 2008-2009
Reorganized the agency’s digital practice, staff and budget making it profitable and stable. Spearheaded collaboration across 8 offices and units. Negotiated with on- and off-shore suppliers to increase operational flexibility and workflow capacity.
DraftFCB, Vice President, Group Creative Director, 2004-2008
Led best-in-class and first-in-category integrated marketing plans for Fortune 100 brands including SC Johnson, Kraft Foods, MillerCoors, Boeing and KFC. Emerging Platforms team leader and expert.
Leo Burnett Company, Vice President, Creative Director, 2000-2003
Managed the making of “An Army Of One” for the US Army and initiated its run of recruitment successes. Conceived and produced the first online social network for Philip Morris.
Leapnet (acquired by Razorfish), Creative Director, 1998-2000
Improved audience reach and frequency for MSNBC.com increasing advertising inventory, page views and revenue. Rebranded and relaunched Slate magazine to become number one in its category.
Poppe Tyson (acquired by Publicis Modem), Group Creative Director, 1996-1998
Set a world record online with Kasparov vs. Deep Blue for IBM. Developed digital prototypes including The Prudential Advisor. Named and launched LendingTree as a start-up company.
Ogilvy Interactive, Senior Copywriter, 1995-1996
Created the industry’s first banner campaign that leveraged a search keyword. Significantly expanded IBM’s online presence which set online standards that remain today.
QVC, Copywriter, 1993-1995
Created the original QVC.com site. Developed integrated campaigns and programs for on-air, print and online efforts. Managed the QVC Insider database/relationship marketing program.
Gyro Worldwide (now Quaker City Mercantile), Copywriter, 1992-1993
Philadelphia City Paper, Classified Advertising Manager, 1989-1992
Virgin Islands Diving Schools, Divemaster, 1988-1989
Sam Goody/Musicland, Manager, 1988
Temple University, 1987
Bachelor of Art in Journalism/Advertising, Cum Laude
- Recognized by the Addys, Effies, CyberLion, One Show, ad:tech, The New York Festival, Reggies and the Yahoo! Big Chair
- Judge for industry awards including the Addys, ANDYs and Eyeblaster Awards
- Speaker/panelist at NATPE 2010 and Chicago Convergence 2008
- Member of the 4As, PMA, DMA, IAB and WOMMA
- Member of the Oak Park Retail Development Committee