|Registered Since||5 Jun 2013|
|Areas of Expertise||Connected TV, Multichannel Marketing, Strategy & Operations|
Mike has been a media man for some 30 years. During that time his interest has moved from media interactions that merely generate awareness to those that stimulate consumers to take commercially valuable action.
He is a serial entrepreneur, having set up and helped run successful traditional advertising agencies, direct marketing agencies, media agencies and digital agencies.
He is really interested in what motivates consumers to interact with companies, and in finding either new audiences for companies to attract, or new ways to interact with current audiences.
He is MD of MC&C - the growth agency