|Job Title||digital strategist|
|Organization||www.mikeconnell.ca and scratch marketing|
|Registered Since||21 May 2009|
|Areas of Expertise||B2B Marketing, Social, Organic/Natural Search (SEO), Community Management, Strategy & Operations|
Mike Connell is a Toronto-based digital communications consultant and content strategist with over 10 years of experience aligning his clients' communications, marketing and sales strategies with distinct, clear and compelling stories that characterize their brand and services, and resonate with the ideal audience.
Mike focuses on social media, content, SEO and SEM strategy development. To that end, he strives to ally traditional with digital approaches in order to ensure the most effective tools and tactics and the most productive channels are being considered.
Mike has a BA in English Literature from Montreal’s McGill University and a post-graduate BAA in Journalism from Ryerson University in Toronto. Formerly a magazine journalist, he constantly strives to further develop his creative and strategic abilities in both traditional and digital channels.
He loves referring to himself in the third person when writing professional overviews.
Education and Qualifications
McGill University, BA, English Lit.
Ryerson University, BAA, Journalism
Hard Knox, Certificate, Emoticon Idiolect