NameMike Simmonds
Job TitleVP of Consulting (EMEA)
OrganizationiJento
Member Since12 Oct 2010
Areas of ExpertiseMultichannel Marketing, Social Media, Web Analytics
Contact Details
Email:
Address: 99 Milton Park, Abingdon, Oxfordshire, OX14 4RY, United Kingdom

About Me

Currently at iJento, helping clients understand every customer journey across every channel and device.

Throughout my 19 year Marketing career I have thrived by working in pressurised, dynamic and results-focused surroundings both as a client outsourcing and within an agency environment. My roles for the last 13 years have been commercially driven, involving team management and focused towards on-target performance and budget adherence. 
16 years experience in analytical database marketing gained from a marketing and call centre IT viewpoint has enabled me to communicate effectively between end users, analysts and systems architects. My first-hand experience of using technology has given a deep insight into the considerations of implementing and ensuring projects quickly satisfy client requirements.

To summarise I would describe myself as a data marketing professional with an analytical mind and broad IT skills. 



My Links

iJento Company Website
Understand every customer's journey – across every channel & device

Mike Simmonds

Career History

VP Consulting (EMEA) at iJento
From July 9, 2011 and still in this role.

Customer Analytics Manager (Europe) at AEGON Direct Marketing Services (EUROPE)
From February 16, 2007 until July 8, 2011.

Internal central marketing consulting role. I was responsible for: Customer Analysis/Segmentation, Data Processing and Database Marketing across the EU region. Marketing Risk champion (e.g. Solvency II). Project champion for EU Centralised dialler and Best Time to Call projects.

Director at Datainfo Ltd.
From August 1, 2004 until September 1, 2007.

Principle consultant and MD.

Director of IT then Data Services at Market Reach Ltd.
From November 20, 1997 until August 30, 2004.

I spent the last few years at Market Reach concentrating on building up the consultancy side particularly in the fields of predictive dialler analysis, segmentation and campaign/contact optimisation. Most clients considered Market Reach as their strongest agency and much of this could be put down to ground-breaking contact strategies, strong KPI reporting and innovative dialler management.

Marketing Database Manager at Videotron PLC
From October 1, 1995 until November 19, 1997.

Responsible for the B2B and B2C Marketing Database at Videotron Plc. (West London and Southampton based Cable TV/Telephone operator).

Education and Qualifications

University of Warwick

Computer & Management Science (Hons) 1989 – 1992

d'Overbroeck's College

Maths and Physics 1989

Mill Hill

O-A Levels 1983 – 1988