|Job Title||GM & SVP, EMEA|
|Registered Since||15 Jul 2003|
|Areas of Expertise||Email Marketing, Paid Search (PPC), Community Management, Web Analytics|
Email:Telephone: 020 7630 2964
One of the longer serving members of the digital community, I came online in the mid-90s with Associated New Media before switching to technology, holding senior roles in Engage and Yahoo!. In 2004 I founded Digital Oxygen, a rich media and email agency I sold to Silverpop - whose business I then set up and ran for its first four years in EMEA.
After a spell at online ad exchange and targeting experts Wunderloop, I joined Lyris to lead the EMEA commercial efforts in January 2010. We offer an integrated platform that brings email, social media and mobile marketing together, supported by powerful web analytics and search/PPC tracking tools.
Education and Qualifications
Educated at the University of Auckland and the University of London, I've read both arts (history major) and Information Systems and Management.
Blog comments by Michael Weston
- Basket abandonment myths debunked: No.2, 21 Sep 2011