|Job Title||Global Digital Marketing Manager|
|Organization||Amer Sports Corporation HQ|
|Member Since||11 Mar 2010|
|Areas of Expertise||Content Marketing and Strategy, E-commerce, Community Management, Strategy and Planning, User Experience and Usability|
I've worked the last 15 years within the sports industry, both in Europe and North America, at some of the biggest companies, including the U.S. Olympic Committee (trainee), the U.S. Tennis Association (trainee), the Big Ten Conference (Communications), the NFL (Digital media), and Amer Sports (Marketing and Communications).
My strengths lie in strategic marketing, digital/social media, and communications, and now moving full-bore into e-commerce.
Education and Qualifications
Bachelor's degree in English from Tufts University (Boston, MA) - 1997
Master's degree in Sports Business (Finance and Development focus) from New York University (New York, NY) - 2005
Forum posts by Mikko Simon
- Image zoom tools and conversion rate, 22 Dec 2010