|Registered Since||17 Jan 2010|
|Areas of Expertise||Email Marketing, Multichannel Marketing, Social, Community Management, Strategy & Operations|
Milena Regos is the founder of Out&About Marketing - an interactive marketing, word of mouth and social media practice advising companies on how to engage in honest and profitable marketing. She's also the Marketing Director for Diamond Peak Ski Resort, Lake Tahoe and Incline Village General Improvement District (IVGID). Milena is an entrepreneur, passionate marketer and avid social media practitioner. She is an experienced, innovative marketing and Internet professional and social media evangelist who builds award- winning marketing campaigns with proven return on investment and profit maximization. Milena is skilled in marketing communications planning/ execution, brand strategy development/ implementation, customer database development/ management and creative management. Milena Regos’s duties include developing and overseeing collateral production, reporting and analysis, email and social marketing, website and E-commerce, customer service and loyalty, event planning, sales, public relations and community enriching partnerships. Milena creates memorable marketing campaigns and loyal customers while providing superior customer service and contributing to the bottom line of the organization. Milena Regos’s expertise is in the travel, tourism, outdoor, recreation and related industries.
Education and Qualifications
Milena Regos has been awarded twice by the American Marketing Association for Diamond Peak Ski Resort Best Comprehensive Marketing Campaigns in 2006 and 2008. She’s been recognized with MarCom Gold Award in 2008 by the Association of Marketing and Communication Professionals (AMCP). Under her leadership, Diamond Peak Ski Resort received an ADDY in 2002 for Outdoor Creative and The Mountain Course was recognized multiple times as Number #1 in the Nation for Excellence in Customer Service.
Prior to joining IVGID in 2001, Milena Regos worked as a media buyer / planner at EXL Media where she negotiated and placed traditional and online media for various B2C and B2B clients. She was one of the first people to purchase an online banner on Yahoo in 1996. In the midst of the dot com boom, Milena Regos organized and presented one of the first Internet seminars in Reno, NV titled “The Internet Today – Reality, Challenges and Opportunities”.
Prior to EXL Media, Milena Regos attended Alliant International University in San Diego, CA where she earned a Master’s Degree in International Marketing. While going to school, Milena worked as the Advertising Manager for the school newspaper, a Teaching Assistant for the IT Department and a Marketing Intern at Xerox.
Prior to joining the graduate program, Milena Regos held the position of Special Events & Promotions Manager at the largest Bulgarian advertising agency KRES. In this role, Milena was in charge of special events and promotions from beginning to end for world famous brands including Marlboro, PepsiCo, Johnnie Walker, Kamenitza Beer (owned and operated by Stella Artois) and Nestle.