| Name | Natalie Gross |
|---|---|
| Job Title | CEO |
| Organization | Amaze |
| Member Level | Gold |
| Member Since | 8 Feb 2012 |
| Areas of Expertise | B2B Marketing, Content Marketing and Strategy, Multichannel Marketing, Strategy and Planning |
| Contact Details |
Telephone: 0161 242 5650 Address: Number One First Street, Manchester, M15 4FN, United Kingdom |
About Me
I have worked in the digital arena for over ten years and, in my role as CEO, I am responsible for the overall strategic direction and operational performance of Amaze. My main responsibilities include planning and leadership, human resources, finance, marketing and research and development.
I am a highly skilled digital strategist, and believe that digital technology will become part of the DNA of all successful organisations.
I have also been instrumental in launching mould-breaking web-based communications concepts through my work with some of the early pioneers of the Internet and visionaries such as Roy Stringer.
I believe that by combining strategy and technology into a single proposition, it enables our customers to buy in to a way of thinking that will help to effectively manage and grow their business.
I also lead Amaze’s five-year study into today’s generation of digital natives, coined Amaze Generation. The project is closely following a group of 10-15 year olds over a five-year period in order to understand their digital selves and examine the way in which they interact with and are being shaped by technology.
As CEO, I work across Amaze’s client portfolio either as Executive Sponsor or advisor to internal teams. I am also instrumental in leading pitches and working as a strategic advisor for a client portfolio that includes Coca-Cola Enterprises, EuroTaxGlass, Dyson, Logicalis, Lexus, Toyota, Coats Plc and The Cooperative Group.
