|Job Title||Digital Strategy & Optimisation - Mobile/Web/eCare/Social Media/UCD/UX|
|Organization||HSBC Bank plc|
|Member Since||3 Dec 2009|
|Areas of Expertise||E-commerce, User Experience and Usability, Web Analytics, Conversion Rate Optimization, Customer Experience|
Senior Online Sales & Marketing Professional – over 12 years working in online sales and customer experience roles for a blue chip company. Detailed knowledge of multichannel functions, including relevant systems and procedures. Passionate about delivering sales & service through high quality customer experience, coupled with excellent marketing and SEO skills.
· Innovative with both business and customer focus, with very strong analytical, user centred design and user experience skills (including web analytics); able to motivate and lead others.
· Online sales and service (planning, execution, and management - including IT deliverables, efficiencies and CRM)
· Digital marketing (strategic planning, web & mobile web design, development, SEO, SEM, social media, usability and accessibility).
· Stakeholder management across internal and external resources.
· Project management (web design, campaigns, application process improvements & microsites)
· Strong eye for detail, delivering to high standards.
Digital Strategy & Optimisation - Mobile/Web/eCare/Social Media/UCD/UX at HSBC
From January 1, 2010 and still in this role.
Senior Manager, Digital Customer Experience & Sales Optimisation at HSBC
From July 1, 2008 until January 1, 2010.
Head of Online Sales, UK CMB at HSBC
From August 1, 2005 until July 1, 2008.
Manager, Sales Management Team, Electronic Services at HSBC
From January 1, 2002 until August 1, 2005.