|Member Since||14 Aug 2012|
|Areas of Expertise||E-commerce, Mobile, Social Media, Online PR|
My job is to help Brands sell more of their product and build better relationships with their customers by creating affinity through conversations and memorable events.
This form of communication marketing reduces the cost of lead acquisition and makes marketing spend both measurable and more effective.
Embracing Data and Insight close to the heart of creative and planning. I manage campaigns through an Integrated Communications approach catalysing conversation through multiple touch points.
Simplified this build a profile of the customer through different facets and locations whilst analysing and recommending the best digital touch points categorised by client side inputs (questions, posts) and outputs (expectations, conversation).
The input determines the strategy and the preferred method of communicating in the channel channel.
The output is the efficient procurement and measurement of online and off-line assets, media and relationships in addition to maintaining low cost and high quality throughput.
Education and Qualifications
Masters Degree in Computer Science (Information Retrieval and Computer Vison) QMW London