| Name | Outi Tuomaala |
|---|---|
| Job Title | Vice President, Marketing |
| Organization | L-Soft |
| Member Since | 1 Aug 2003 |
| Areas of Expertise | Email Marketing, Community Management |
| Contact Details |
Email:
Telephone: +46850709911 |
About Me
Permission email marketing promoter since 1998.
Long live permission based opt-in email communications! :-)
My Links
L-Soft
L-Soft is the exclusive provider of LISTSERV mailing list management software, email marketing software and ListPlex email list hosting services for email newsletters, discussion groups and opt-in email marketing campaigns.
Opt-in email laws in the US and EU
An overview table of the basic email requirements, such as permission / opt-in requirement, unsubscribe / opt-out requirement, sender identity, contact information, etc.
The Code of Email Marketing
Email marketing best practices:
Respect, Protect, Engage
Email marketing service
Kayvu is a new email service that makes email marketing and email newsletters easy and effective – even enjoyable. Kayvu is developed by L-Soft, the email list communication pioneer.
Kayvu is currently available as a free pre-release: http://www.kayvu
Career History
Vice President, Marketing at L-Soft
From August 31, 1998 and still in this role.
Education and Qualifications
M.Sc. in Business Studies and Economics, major International Business, Uppsala University, Sweden.
Blog comments by Outi Tuomaala
- Do you make these email marketing mistakes?, 7 Feb 2008
Forum posts by Outi Tuomaala
- Bulk email / spam best practice guidelines, 19 May 2008
- Testing Emails for Spam Triggers, 8 Feb 2008
