|Job Title||Manager, Digital Strategy & Interactive Marketing|
|Registered Since||27 Nov 2012|
|Areas of Expertise||Content Marketing and Strategy, Ecommerce, Email Marketing, Web Analytics, Customer Experience|
"If we had asked the public what they wanted, they would have said they want faster horses." - Henry Ford
This has always been my approach -- knowing what your market doesn't yet realize nor comprehend, and enlightening them to adopt something that will soon be irreplaceable in some aspect of their lives -- that's effective marketing.
I am a results-driven digital strategist and interactive marketer who employs strong market instincts, business acumen and tech-savvy creativity in solving complex problems. I've driven successful brand marketing initiatives and product launches that deliver a measurable and sustainable impact. I'm in favor of brand simplicity over brand engagement. Most recently I have begun a fantastic challenge to lead the transformation of the digital arm of a rapidly growing luxury brand.