|Job Title||Managing Partner|
|Member Since||18 Aug 2008|
|Areas of Expertise||E-commerce, Hosting & Managed Services, Mobile, Multichannel Marketing, Community Management|
Email:Telephone: 01869 345579
Mobile: 0777 5823386
Address: Bonners Barn, Dovecote Lane, Somerton, BICESTER, Oxfordshire, OX25 6NA, United Kingdom
Paul Fennemore is the Managing Partner of Viapoint.
Paul is a Digital Marketing consultant and specialises in social media marketing. Paul holds a Masters Degree (MSc) from Oxford BrookesUniversity in Digital Marketing. His dissertation researched how effective social networks and media are as a marketing medium and is being publsihed inconjunction with Oxford.
Paul is also conducting research on social media marketing with Henley Business School. Details can be found here http://paul-fennemore.blogspot.com/p/home.html.
Viapoint delivers a range of social media and networks business services:
Social media consulting, strategic planning
9 social media management services
6 social media courses and workshops
Social Enterprise systems
Paul has over 20 years experience in marketing and sales having held senior international executive positions in both blue chip and start-up organisations. He has grown businesses from fledglings to £100million plus organisations. He therefore brings to his consulting and training assignments a blend of large organisation best practices and strategy coupled with start-up entrepreneurial thinking and pragmatism.
Paul backs up his practical experience with his academic qualifications holding degrees in economics and a masters degree in digital marketing and by having a formal education in people training and development. Also in the world of academia, Paul has served as a Course Director at the Chartered Institute of Marketing delivering workshops covering marketing and sales planning, sales management and product management.
Paul has published a series of trade journal articles on social media and continue to publish acamdemic articles on the topic. He also is to lecture at the Henley Business School and is working on a research project with Henley on social media segmentation strategies http://paul-fennemore.blogspot.com/p/home.html.
Viapoint The Business of Social Media
BusinessZone's specialist social media for business services
Education and Qualifications
MSc Digital Marketing Oxford Brookes University
Lecturer and researcher at Henley Business School
Blog comments by Paul Fennemore
- Social media costs businesses $65k a year. Or does it?, 17 Aug 2011
- Psychographic targeting in B2B marketing, 18 Jul 2011
- Psychographic targeting in B2B marketing, 12 Jul 2011
- Social media: job title, or part of the job description?, 31 Dec 2010