|Name||Paul Paul Doran|
|Member Since||14 Mar 2012|
|Areas of Expertise||B2B Marketing, Mobile, Multichannel Marketing, Strategy and Planning, Online PR|
I’m the founder of Switch Communications, a specialist marketing communications consultancy. Our expertise is in helping technology companies ranging from first round VC founded start-ups to FTSE 250 companies.
We help clients understand their place in the market, how to thrive, how to sell more and achieve a faster and higher return on marketing investment.
I’ve personally worked in technology marketing for almost 15 years, much of this time in the top five global agencies including Porter Novelli and Ogilvy. During this time I’ve improved the marketing return for brands such as HP, Dell and IBM right through to helping start-ups understand who they are and how to win in the space they operate.
Switch is NOT your usual agency...
Unfortunately, the way traditional agencies service the needs of brands has not evolved and remains broken. The primary issue is that these big agencies, to survive, have become bottom heavy. They rely on junior and inexperienced apprentices to deliver the clients communications. The result is shambolic media planning and engagement, repetitive teaching about what you do and inevitable inefficient and mediocre results. (The agency hamster-wheel we call it)
We’ve seen these difficulties first hand and have developed and perfected an approach over several years. We’ve built a global network of consultants, partners and experts, all of who have a minimum of 10 years experience in their field.
With each client we collaboratively build bespoke teams whose individual expertise combine to address the needs of the brief. Our competencies and services cover; communications strategy and planning, content creation, amplification and events through to measurement.
The Location Based Marketing Association (TheLBMA) Since 2011 I have represented TheLBMA as the UK Director. TheLBMA is a not-for-profit industry body who's mission is to help inform and showcase best practice in location based marketing. This is where brands focus on the intersection between people, places and media, uniting traditional and digital channels.
The Mobile Data Association. I was communications director for the MDA between October 2006 and November 2009. Working with the board of directors on all marketing communications initiatives and the regular publication of the mobile data usage trend reports. (Please see: www.text.it)