|Job Title||Managing Director|
|Organization||Fuse Lead Marketing|
|Member Since||22 Oct 2006|
|Areas of Expertise||Affiliate Marketing, Email Marketing, Online Advertising, Strategy and Planning, Conversion Rate Optimization|
Email:Telephone: 020 8354 2923
Mobile: 07753 275159
Address: Building 3 Chiswick Park, 566 Chiswick High Road, London, W4 5YA, United Kingdom
Peter’s unique insight was shaped by cutting his teeth in traditional publishing for IPC Media, then with Forward engagement agency (managing Tesco), before plunging directly into lead generation with Consodata in 2002 to become industry giant Acxiom where Peter led the Online Lead Generation team.
Peter was awarded the IDM Diploma in Digital Marketing (DipDigM) in 2007.
He is responsible for the first ever IAB research on UK lead generation as a member of the IAB Online Lead Generation Council. He runs the UK's most popular blog on performance lead marketing, an author of many whitepapers on lead generation and recently featured in the Guardian newspaper.
Over the last decade, Peter has worked with the UK's biggest brands including E.ON Energy, Carphone Warehouse, Cancer Research UK and Sky providing literally millions of leads and customers.
Peter's previous start-up grew into the UK's fastest growing lead generation agency helping major client brands across all vertical sectors achieve their marketing KPI's.
In 2011, he launched Fuse representing the next evolution of performance lead marketing embracing mobile and social channels plus lead profiling and scoring to gain outstanding marketing results.
Founder at Fuse Lead Marketing
From October 11, 2011 and still in this role.
Co-founder & Joint Managing Director at Funnel Lead Marketing
From October 1, 2009 until October 9, 2011.
Head of Lead Generation at Acxiom
From September 10, 2003 until June 1, 2009.
Education and Qualifications
Holder of IDM Digital Diploma (DipDigM)
BSc (HONS) in Business
Blog comments by Peter Bell
- The case for two-tier affiliate marketing, 10 Jun 2011
- Ten horrifying display ad placements, 1 Oct 2010
- The great specialist vs. network agency debate, 12 Jan 2010
- Paid search and online lead generation: can they exist together?, 10 Dec 2009