| Name | Peter Figueredo |
|---|---|
| Job Title | CEO |
| Organization | NETexponent |
| Member Since | 14 Mar 2009 |
| Areas of Expertise | Affiliate Marketing, Online Advertising, Social Media, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC) |
About Me
Peter Figueredo
CEO & Brainstorm Chaser at NETexponent ( www.NETexponent.com ), a leading performance marketing agency since 2001 that is efficient, evolving, and ethical. They provide Affiliate Management and Search Marketing services to clients such as; Audible.com (an Amazon.com company), Financial Times, The Wine Enthusiast, MTV Networks, and more. Peter takes pride in the culture of ethics he has helped to foster at NETexponent as well as their ability to efficiently grow their clients’ customer acquisition efforts.
Prior to co-founding NETexponent his online direct marketing experience comes from working at the pioneering agency i-traffic, where Peter helped to establish and grow their Affiliate Marketing Services division.
Peter frequently speaks at key conferences, is on the board of directors for AffiliateClasssroom.com, is a founding member of the Performance Marketing Alliance (PMA), and is an active member of the internet OldTimers group. In his role as an expert witness he has worked on high profile cases that shape internet advertising law. Peter is also a part of the Society of Industry Leaders (www.societyofindustryleaders.com) and regularly advises investment professionals on new and emerging developments related to the online marketing industry. He is a graduate of Villanova University and holds a bachelors degree in Marketing.
look me up on linked in to learn more and feel free to follow me on twitter @figueredo
Peter’s speaking history includes:
- Search Engine Strategies Conference in NY 2009
- Marketing Sherpa Selling Online Subscriptions Summit 2007
- DMNews Effective Search Marketing Video
- Internet Planet http://www.internetplanet.com
- Ad Tech 2007 SF Awards Judge
- Ad Tech 2006 SF http://www.ad-tech..com
- Ad Tech 2006 Chicago http://www.ad-tech..com
- Ad Tech 2005 NY http://www.ad-tech..com
- Ad Tech 2005 SF http://www.ad-tech..com
- Ad Tech 2004 SF http://www.ad-tech..com
- Ad Tech 2004 NY http://www.ad-tech..com
- Ecomxpo 2006 http://www.ecomxpo.com
- MML E-Commerce Summit http://www.mmlive.com/summit04.asp?toproll=1&roll=8
- Affiliate Summit West 2007 http://www.affiliatesummit.com
- Affiliate Summit 2006 http://www.affiliatesummit.com
- Affiliate Summit 2005 http://www.affiliatesummit.com
- Affiliate Summit 2004 http://www.affiliatesummit.com/as2004.shtml
- Affiliate Summit 2003 http://www.affiliatesummit.com/agenda2003.shtml
- DMA Net.Marketing http://www.the-dma.org/cgi/mtsesdisp?session=NET01040020
- Shop.org http://www.shop.org/forums/2004Forum/agenda.htm
- DM Days 2006 http://www.the-dma.org/dmadmd/
- Catalog Tech Expo
- Commission Junction University http://www.cj.com/about/cju2003.jsp
- Ecommerce SIG http://www.ecommercesig.com/pastevents.html
- BeFree Seminars
- IIR http://www.iirusa.com/affiliates/index.cfm/Link=8
- DM Club of NY http://www.dmcny.org/pdf/events_cal_2004.pdf
- Affiliate Force 2003 http://affiliateforce2003.com/speakers.html
- Fullfillment Managemt Association http://www.fmanational.org/
- Fortune Innovation Conference www.FortuneInnovation.com
Peter has written the following articles
Target Marketing Magazine Articles
E-commerce Link: Mutual Benefit
From Current Issue on Jun 1, 2006
E-commerce Link: When to Send Online Outside
From Current Issue on Jun 1, 2004
E-commerce Link: Make Your SEM Click
From Current Issue on Sep 1, 2004
E-commerce Link: Generate Traffic Without Getting Run Over
From Current Issue on Mar 1, 2004
E-Commerce Link: Good Brief
From Current Issue on Sep 1, 2005
E-Commerce Link: Blogs and Blog Advertising
From Current Issue on Mar 1, 2005
E-Commerce Link: Affiliate Help Wanted
From Current Issue on Dec 1, 2005
E-commerce Link: Mutual Benefit, Revisited
From Current Issue on Sep 1, 2006
E-commerce Link: Work Hand-in-hand
From Current Issue on Dec 1, 2004
E-Commerce Link: The Battle Against Click Fraud
From Current Issue on Jun 1, 2005
E-Commerce Link: The Basics of Blogging
From Current Issue on Mar 10, 2006
Feed Front Magazine Article
Ad Networks, Vertical Ad Networks, and Affiliate Networks
June 4, 2008
