|Member Since||27 Jul 2010|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, Lead Generation, Multichannel Marketing, Online Copywriting|
Technology is transforming B2B sales and marketing as they converge into a single discipline - technology aided prospecting (TAP). I am the leader in this field, combining buyer intelligence, marketing automation and eselling into a powerful rope to pull in business.
I have 25 years experience in consultative selling methods and both traditional and online marketing (including CIM Postgraduate Diploma) in large and small companies in technology, manufacturing and channel businesses.
I lead understanding of how buying has changed with the internet, social media and mobile technology and how to prospect in this new market.
Marketing Pipeline includes four divisions:
Intelligent Technology - the latest technologies to transform your prospecting.
Contagious Content - exceptional, engaging content for both sales and marketing.
Email Pipeline - making the best of email for KIT, KAM, cross and upselling, customer retention and prospecting.
Marketing Pipeline - helping companies create powerful business generation systems.
Education and Qualifications
CIM Postgraduate Diploma in Marketing. London Metropolitan University. 2008.
Advanced Web Design. City University, 2006, Web Design, Illustrator & Photoshop. London College of Communications, 2000, Print, Web Design. Guildford College, 1998.
CIM Marketing Diploma. Slough College, 1989. Multiple Management Courses. Nescafe, 1980-85.
Blog comments by Peter Johnston
- Intel unveils digital signage that recognises age and gender, 18 Jan 2012
- Why you need a freelance copywriter, 10 Sep 2011
- Why you need a freelance copywriter, 9 Sep 2011
- Implementing marketing automation: five key success factors, 22 Aug 2011