Web Content Manager at DialaPhone - Part of Phones4u
From March 1, 2008 and still in this role.

Phones4U (trading as DialaPhone) Web Content Manager March 2008 to Present Recent achievements · Over 50% improvement in online conversion from Jan 2009 to Aug 2009. · Introduced a series of new landing pages focussing on the customer journey, which have reduced bounce rates by 23%. · Reduced shopping cart fallouts by 5%. · Managed SEO exec/agency to increase SEO traffic by 64% from Jan 2009 to Aug 2009 · Successfully migrated the business from using google analytics to Omniture site catalyst. Key responsibilities I head up and am accountable for delivering the online sales performance for dialaphone.co.uk, the website accounts for 81% of DialaPhone transactions. My responsibilities include managing all aspects of the website, the launch of new products, the customer journey/experience and our SEO strategy as well as coordinating the activity of the PPC, CRM and Affiliate managers.

Commercial Marketing Manager at DialaPhone
From July 9, 2007 until March 31, 2008.

DialaPhone Commercial Marketing Manager July 2007 to March 2008 Achievements · Increased online pay as you go sales from 600 (July 2007) to 10k per month (Dec 2008) well above volume and financial expectations and as a result of my work I was provided the opportunity of promotion to Web Content Manager. · Successfully negotiated brand new terms with suppliers. · I sourced and managed the inception of “TMTI - Gadget Help line” which has delivered a significant ongoing revenue stream for the business. · I successfully merged our contract and PAYG teams giving greater fluidity within the business resulting in better service to our partners and customers as well as significant cost saving. Key responsibilities A role was created for me in a significantly under performing area of the business. I developed a new strategy, negotiated new terms and introduced targeted KPI’s, which supported immediate growth and exceeded the financial and volume targets set for the final 6 months of the year. Our success continued into 2008, which has now seen me merge the team with the contract division and as a result of my work I was provided the opportunity of promotion to Web Content Manager.

Commercial Sales Manager and Head of Purchasing at Mobileshop.com
From January 22, 2000 until July 7, 2007.

Mobileshop.com Commercial Sales Manager and Head of Purchasing (2002 to 2007) Head of Purchasing and Stock Management (2001 to 2002) Junior Purchaser (2000 to 2001) Achievements · I joined the company as a Junior Purchaser and then, quickly gained promotion, first to Head of Purchasing and Stock Management and then to Commercial Sales Manager commanding one of the most senior positions within a company of 100+ members of staff. · Played a key role in growing online sales to 10,000 per month. · Successfully introduced link sale strategy in the shopping cart and managed to achieve 15% penetration for accessories increasing profit per order. · Successfully introduced a unique “Bid Down” service in order to minimise the devaluation of returned and repaired products. Key responsibilities Managing the portfolio of web-based sales channels and leading a team of 4, I was directly responsible for the delivery of on-line sales and profit targets related to mobile phones in the business. The scope of my responsibility included the pricing of over 1400 individual product lines, and management of more than 2000 affiliate relationships. I was also responsible for the presentation of the products on the website, the key message and the overall sales conversion performance. I had weekly planning and review sessions directly with the Managing Director and presented a monthly report to the Board of Directors.